Meta (Facebook) Setup
Recommended configuration for your Meta Pixel and Conversions API when using DATA Reshape server-side tracking.
These are our recommendations for optimal tracking accuracy. Your setup may vary based on your specific requirements.
This guide assumes you already have a Meta Pixel created in Events Manager. If not, create one first at business.facebook.com.
Disable Tracking Without Code
Events Manager → Data sources → [your Pixel] → Settings → Tracking without code
Turn Off. DATA Reshape handles all event tracking server-side via the Conversions API. Leaving this on may cause duplicate events or track interactions that don't match your intended event schema.
Test Events
Use Meta's Test events to check what DATA Reshape sends before relying on it in reports.
Events Manager → Data sources → [your Pixel] → Test events → Confirm your server events
Copy the test code shown there (it looks like TEST12345), fill it in below with the page you want to start from, and open the link. From that page on, for the rest of the browser session, the events sent through the Conversions API carry the test code and appear in the Test events tab. Close the browser (or open a private window) to go back to normal tracking.
Fill in the page and the test code to get the link.