TikTok Setup
Recommended configuration for your TikTok Pixel and Events API when using DATA Reshape server-side tracking.
These are our recommendations for optimal tracking accuracy. Your setup may vary based on your specific requirements.
This guide assumes you already have a TikTok Pixel created in TikTok Events Manager. If not, create one first at ads.tiktok.com.
Disable Event Builder
Events Manager → [your Pixel] → Manage → Event Builder
Ensure no events are configured through TikTok's Event Builder (the visual/codeless event setup tool). DATA Reshape handles all event tracking server-side via the Events API. Having events configured in the Event Builder may cause duplicates or track unintended interactions.
If any events exist in the Event Builder, remove them.
Test Events
Use TikTok's Test events to check what DATA Reshape sends before relying on it in reports.
Events Manager → [your Pixel] → Test events → Server (Events API)
Copy the test event code shown there (it looks like TEST12345), fill it in below with the page you want to start from, and open the link. From that page on, for the rest of the browser session, the events sent through the Events API carry the test code and appear in Test events. Close the browser (or open a private window) to go back to normal tracking.
Fill in the page and the test code to get the link.